From the Navigation Menu, go to the page settings.
Scroll down until you find the Search Engine Optimization area.
Here, you will have the option to add a Title, Keywords and Description to your page. The more information you can give Google about your page, the easier they will find it to send visitors here.
The title should tell users what is on your page and should be unique to your site. This is the most prominent information in the search results so make sure it is clear. This is what you want users to click on.
Keep the description to less than 160 characters. This is what shows under the title in the search results and should be a very clear and direct description of what users can find on the page.
These are the search terms that you think users who want to visit your page – or who you think would like to visit your page – might type into the search engine. Try not to add too many keywords and make sure they are always relevant to the page content.