You can create marketing campaigns on your portfolio website to inform customers about promotions or for lead generation.
What is lead generation?
Lead generation is a marketing term used for collecting contact details of potential clients in order to build a list that you can use to send targeted offers of information to nurture a relationship and hopefully convert into clients. For more information on lead generation, check out this article from Hubspot.
Marketing Pop-Up Settings
Go to your Website Manager and click the Marketing tab to create your marketing pop-up.
Under General Settings, check the box to enable the marketing pop-up. Remember to only enable this when you are running your campaign and turn it off when you are finished. It’s best not to have this activated all of the time as it might be seen as intrusive by site visitors.
Set the position of the pop-up window on your visitors’ screen by selecting from the different options.
The pop-up will appear when a visitor accesses any page on your site and they will be able to close it immediately.
The pop-up will show again after being closed and you can choose how much time should elapse before it is shown for the second time. Just chose the time interval from the dropdown.
Pop-up Content
You can add a headline and description to your marketing message. The headline will show in a larger font size. In the description, tell your viewers what the promotion is about and what you want them to do.
Important: If you leave the description field blank, your pop-up will not show, even if the box is checked.
Subscription From
If you want to collect leads for future marketing campaigns, you will need to ask users to leave their name and email address via a subscription form. These will be saved in the Website Manager (find out more in How to collect and manage subscribers). Check the box to include the subscription form in your marketing pop-up.
You can edit the text that shows on the cancel and submit buttons as well as the ‘thank you’ message in the subscription form.
Remember that you can also add a subscription form to any page of your website. See the the article on How to Add Subscription Sign Up